THE SUPER BOWL XLIV LIVE AUCTION COMES TO SUPER BOWL FAN ZONE AND HARD ROCK CAFÉ IN MIAMI

Auction Preview Runs Wednesday – Saturday, Feb. 3 – 6, at Super Bowl Fan Zone on South Beach Live Auction to Be Held 1 p.m. Sunday, Feb. 7, 2010 at the Hard Rock Café Miami

EXTON, PA — JANUARY 20, 2010– Hunt Auctions, a sports memorabilia auction company based in Exton, Pa., will again partner with NFL Auction and NFL PLAYERS to produce The Super Bowl XLIV Live Auction in Miami. The live auction will feature more than 280 football related items from both past and present stars ranging from Joe Namath to Brett Favre. A portion of the proceeds from the auction will benefit charities designated by the NFL, NFL PLAYERS and participating NFL teams.

Highlighted items of this year’s auction include:
• Joe Namath New York Jets game-worn jersey c.1970-73 (Estimated Value: $20,000-$30,000)
• Scarce Sammy Baugh Washington Redskins professional model jersey c.1940s ($20,000-$30,000)
• Norm Van Brocklin 1949 College All-Stars game-worn uniform and helmet ($10,000-$15,000)
• Brett Favre 2008 New York Jets game-used Captain’s patch jersey ($10,000-$15,000)
• Mark Sanchez 2009 New York Jets rookie game-worn jersey ($2,000-$3,000)
• Kurt Warner Arizona Cardinals game-worn autographed jersey ($2,000-$3,000)
• 2009 AFC & NFC Championship Game kickoff footballs ($1,500-$2,500 each)
• 1972 Miami Dolphins team-signed football ($1,000-$1,500)
• Black Eyed Peas autographed 2009 NFL Kickoff Football ($200-$400)

“Hunt Auctions is thrilled to be working with NFL Auction and NFL PLAYERS to bring both vintage and modern collectibles to the fan market,” said David Hunt, president of Hunt Auctions. “The Super Bowl is a terrific place to connect with passionate fans, and we are pleased to be taking part in this exciting auction event once again.”

Super Bowl XLIV Live Auction events will kickoff with a Preview Exhibition at Super Bowl Fan Zone at South Beach as part of the fan attractions. All 280+ live auction items will be on display for visitors of the Super Bowl Fan Zone from 10AM-6PM on Wednesday, Feb. 3, 10 a.m.-11 p.m. Thursday and Friday, Feb. 4 and 5, and will wrap up on Saturday, Feb. 6 from 9 a.m. -11 p.m. Admission to the preview is free. In addition, Hunt Auctions will run a complimentary appraisal fair for fans who want to learn more about their own sports collectibles. A limited number of items will be accepted on consignment for the auction.

On Sunday, Feb. 7,the action turns to The Hard Rock Café (401 Biscayne Blvd. R-200 at Bayside Marketplace, Miami, FL 33132) where the live auction opens for public bidding at 1 p.m. Bids can either be made in person at the Hard Rock Café on Sunday, via telephone at 610-524-0822, or online at www.HuntAuctions.com up until Saturday, Feb. 6 at 5 p.m.. More information and photos of all the items being auctioned can also be found at www.HuntAuctions.com.

“The NFL is proud to provide a compelling auction experience for our fans,” said Pete Quaglierini, NFL manager of NFL Auction. “Our fans have continually shown their support each year and we are happy to give them the opportunity to own merchandise from their favorite stars, all while helping out worthwhile charities.”

“NFL PLAYERS is excited to build upon our partnership with Hunt Auctions,” said Chad Kurz, player marketing manager for NFL PLAYERS. “NFL Auction represents one of the many ways NFL players are making a difference in their local communities, and this platform brings much needed awareness and funds to those efforts.”

ABOUT HUNT AUCTIONS:
For over 18 years, Hunt Auctions has been a leader in the sports memorabilia auction industry. Numerous former players and their families have trusted their collections with Hunt Auctions including Whitey Ford, and the families of Joe DiMaggio, Thurman Munson, Roy Campanella, and Connie Mack. Hunt Auctions is also the Official Auction Company of Louisville Slugger Museum & FactorySM in Louisville, KY and the Official Auctioneer of Major League Baseball All-Star FanFest®. In the spring of 2008, Hunt Auctions formed a joint partnership with the Carlsbad, CA based trading card manufacturer, Upper Deck Co. For more information, please visit www.HuntAuctions.com.

ABOUT NFL AUCTION:
“NFL Auction brings fans closer to the game with authentic, one-of-a-kind memorabilia straight from the playing field. Operated by the NFL and NFL PLAYERS, NFL Auction has generated more than $10 million since 2001, with proceeds going to charities designated by the NFL, NFL PLAYERS and participating NFL teams. For more information, please visit www.nflauction.nfl.com.”

ABOUT NFL PLAYERS:
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS “takes the helmets off” the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company’s official website, is part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.