It’s Game Time for Superbowl 44 Saints vs Colts

February 7, 2010 by Rich Webb · Leave a Comment 

In the end, it wasn’t the Giants. It wasn’t the Patriots. And it wasn’t the Cowboys either. Instead, the Saints and the Colts will be squaring off against each other in Superbowl 44. It wasn’t always this clear, but for the first time in a while, it’s the two top seed teams for this year’s Superbowl. That’s only happened eight times since 1975 and and not once since 1993 when the Cowboys and the Bills clashed in Georgia.

So can we expect to see an incredible Superbowl Sunday? You better believe it! While it may not be quite the same as the last classic, when the Patriots were taken down by the Giants in the closest Superbowl in history, it should be a really great game. Think Yankees vs. Red Sox, Ohio vs. Michigan and you’ll understand what we can expect in a few weeks.

The question is of course what this will mean. Are these really the top two teams in the NFL or did they just get lucky? Don’t forget that the two teams were the top seeds within their divisions, not necessarily the tops in the NFL.

I’m not going to make predictions about who is going to win in a few weeks, but I will say this: The Saints currently hold the number one scoring position and the highest point differential in professional football. That’s gotta count for something.

Then again, let’s take another look at the Vikings. I have two words for you my friend: Brett Favre. The most career touchdown passes, the most passing yards, the most career pass completions. The list goes on and on. This guy is a superstar of the superstars.

But will one superstar be enough to overcome the dominance of the Saints? Let’s take a look at the other all-American sport, baseball and we may find our answer. A-Rod spent years with the Yanks before he finally played a World Series. He blew it against the Sox, letting them have their first victory in 86 years (in all fairness, it wasn’t just his fault, but his poor production sure didn’t help). So if history is any guide, just having a superstar may not be enough for the win in Superbowl 44. However, it does mean it’s gonna be a really cool game to watch. Grab some beer and get some nachos ready. February 7, 2010 is coming soon. It’s football time!

Mogreet Powers Mobile Video Marketing Campaign for NFL PLAYERS during Super Bowl XLIV

January 1, 2010 by Rich Webb · Leave a Comment 

Collaborative Campaign to be Promoted Across Multiple Channels, Including Banners, Online
and Mobile during NFL Playoffs and the 2010 Super Bowl in Miami

January 26, 2009 LOS ANGELES — Mogreet, Inc., the leader in mobile video marketing, today
announced an innovative collaboration with NFL PLAYERS, designed to create awareness and interest
in the NFLPA and players out of uniform. The campaign centers on delivering a variety of videos to
fans! mobile phones, showcasing NFL athletes as “normal guys with a great job.”

During the campaign, consumers will be prompted to text “NFLPA” to 21534 to get an exclusive video
featuring Brandon Jacobs, A.J. Hawk, Matt Hasselbeck and Darren Sharper in their lives off the field.
Fans who text it will also receive an entry to win a trip to the 2010 NFL PLAYERS Rookie Premiere in
Los Angeles.

Kicking off with an advertising campaign at Miami International Airport, this campaign will also integrate
a rich media online campaign across targeted sports and social media Web sites and mobile phones.
Furthermore, an innovative viral element to the campaign allows participants to encourage friends to
enter the contest via mobile video invitations and, in doing so, receive up to five additional entries into
the contest. After entering the sweepstakes, all participants have the option to also enter their address
to receive a special collectible gift from the NFLPA.

“Mogreet!s technology allows us to take advantage of today!s mobile phones to more efficiently connect
with fans by using high quality video,” said Keith Gordon, Acting President of NFL PLAYERS. “The
medium allows us to more effectively connect with consumers in real time while maximizing each
impression. We view this as a win-win; players get in front of fans while fans get a video, entry into a
sweepstakes and a free gift.”

Using Mogreet’s proprietary mobile video message platform, NFL PLAYERS can reach more than 200
million fans’ phones—smartphones and non-smartphones alike—across all carriers. In most instances,
the video is delivered to the mobile phone via MMS, meaning that fans with “regular” phones without
Internet plans are able to receive the video just as smartphone consumers are.

“NFL PLAYERS did a terrific job not only in coming up with compelling video content but also
integrating the text-to-shortcode into its annual brand campaign,” said James Citron, CEO of Mogreet.
“This ground-breaking campaign is consistent with what NFL PLAYERS does every day, which is
creating a tremendous amount of positive awareness for its players, while giving the organization the
opportunity to create a mobile database which can be leveraged in the future.”

For additional information, please visit www.mogreet.com. You can experience the campaign by texting “NFLPA” to 21534.

About Mogreet, Inc.
Mogreet is the world’s first mobile video marketing platform, enabling marketers to combine the expressiveness of video with the ubiquity of text messaging to create the most effective way to communicate to over 200-million mobile phones across all major carriers in the United States. Founded in 2006, the company has raised $7 million USD in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Mogreet is headquartered in Venice, California.

About NFL PLAYERS:
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS “takes the helmets off” the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company!s official Web site is part of the part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

Mogreet Company Background
“Mogreet has created the leading video-based, mobile marketing company”
Company Overview: Founded in 2006, Mogreet has built the world!s first mobile video marketing platform that
combines the expressiveness of video with the ubiquity of text messaging. While the mobile marketing industry
has grown significantly in the past few years in the U.S., it has yet to receive the significant share of marketing budgets because the medium historically has not offered advertisers the capability to deliver rich media, video content and interactive experiences to a large audience, as marketers have come to expect from television and the Internet. Mogreet was founded to solve this challenge and today, delivers high-quality, engaging mobile marketing solutions to 200 million consumers nationwide.
Market Overview: Mogreet operates at the intersection of the media/advertising industry and the $12B mobile
messaging business. United States consumers have integrated mobile messaging into their lifestyles with nearly four billion messages sent per day, and an installed base of over 200 million subscribers can receive a Mogreet video message on their mobile device.1
Distribution Network and Reach: Mogreet has built the first and only interoperable mobile video marketing
platform enabling marketers and consumers to deliver Mogreet video messages through all major wireless
networks, including AT&T, Verizon, Sprint, Alltel and T-Mobile. This distribution network spans 2,300+ unique
mobile devices and in excess of 200 million consumers. Platform Services & Features: Companies use the Mogreet marketing platform to build mobile databases of their customers, add interactivity and extend the reach of their existing media campaigns (i.e. print, direct mail, out-of-home, online, etc.), and to increase sales and consumer engagement. Mogreet!s customers typically generate ROI within the first 1-2 months of a campaign and experience 5-10 times the open rates and clickthrough percentages versus their top performing email marketing efforts. Mogreet!s clients include leading brands in hospitality, entertainment, retail, apparel and pharmaceuticals. Management & Advisors: Mogreet is led by James Citron, CEO, who previously built and launched a multimillion
dollar, mobile phone personalization business distributed in over 25 countries. The management team
consists of seasoned media and technology executives and entrepreneurs who have raised in excess of $100mm in venture capital throughout their careers and have led their businesses to multiple successful exits. The company!s advisory board is led by industry luminaries, including the former head of mobile messaging at Verizon Wireless, Mobile Marketing Association (MMA) Chairman of Best Practices Committee and the Chief Technology Officer and Co-Founder of MySpace. Financing / Institutional Investors: Mogreet has raised over $7 million in venture capital from leading technology and media-focused venture capital firms, including Draper Fisher Jurvetson (Frontier Fund), Ascend Ventures and Black Diamond Ventures. For additional company information and examples of how our mobile video marketing platform works visit
www.mogreet.com, or text “Mogreet” to 21534.

EXECUTIVE BIOS

James Citron, CEO and Co-Founder
James Citron is CEO and Co-Founder of Mogreet, the world!s first mobile video marketing platform. The digital entrepreneur has more than a decade of experience in the mobile industry with a proven track record for introducing successful, cutting edge technology into the global marketplace. Prior to Mogreet, Citron built a multi-million dollar mobile phone personalization business, which he launched globally with Motorola in over 25 countries. Earlier in his career, Citron worked as an investment banker at Deutsche Bank Securities where he advised telecommunications companies on mergers and acquisition strategies. While attending Princeton University, he created and financed his first company, Varsity Planet, one of the first social networks focused on the college market. Over the years, Citron has been profiled and interviewed on the topics of mobile technology and youth trends in high profile media outlets including CNBC, Fox Television, New York Times, and The Wall Street Journal. Citron graduated from Princeton University with B.A. in Political Science, and currently is based in Los Angeles, CA.

Norman Schifman, CFO and Co-Founder
Norman Schifman is the CFO and Co-Founder of Mogreet, the world!s first mobile video marketing platform. Schifman has over 20 years of successful operational experience as a serial entrepreneur managing businesses in the technology, media,and distribution industries. Schifman has led the charge as CEO, founder and served on the Board of Directors for multiple companies throughout California. Within the media and technology industry, Schifman was a co-founder of Enigma Digital, a highly successful Internet music startup which was sold to Clear Channel and Cinebase Software, a digital media management company, which was sold to Kodak. Schifman most recently sat on the board of Channel M, one of the world!s largest nontraditional media companies, during which time the company expanding its network to over 25,000 retail locations and successfully completed multiple venture financings. Schifman is a graduate of the University of Southern California with a degree in accounting and currently resides in Los Angeles, CA.


Jay Goss, Senior Vice President of Sales and Marketing

Jay Goss is currently the Senior Vice President of Sales and Marketing of Mogreet, the world!s first mobile video marketing platform. Goss has over twenty years in marketing, with a specific focus on digital technology and innovation. As COO for Numedeon, Goss was responsible for introducing Whyville, a leading edu-tainment virtual world for tweens and teens to Madison Avenue. Among the brands that became deeply involved in Whyville were Toyota, Disney, Scholastic, Fox Walden Media, Virgin Records and States of Alaska and Texas. Earlier in his career, Goss worked inside large, Fortune 500 and Global 2000 organizations, including Disney, Reed Elsevier and UCLA to launch new businesses. Goss has spoken at numerous new media marketing events including KidsScreen and YMME, and has contributed to articles in the New York Times, USA Today, MSNBC, Wall Street Journal and Advertising Age. Goss graduated from The University of California, Los Angeles with a B.A. in Economics and Business, and an MBA from the University of Southern California, Marshall School of Business. He currently resides in Los Angeles, CA.

Anthony Rossano, CTO
Anthony Rossano is currently CTO of Mogreet, the world’s first mobile video marketing platform, where he directs all backend, web, social network, widget and messaging system software and development, manages all digital and network operations, and researches new and innovative SMS, WAP, MMS, browser and handset app based content technologies. A life-long technology entrepreneur, Rossano founded his first company in 1988, Pacific Computer Consulting (PCC), a pioneering multimedia and animation factory at the forefront of the CDROM, DVD and Internet revolution. He later joined Paramount Studios and Director Steve Oedekerk as a Technical Director at Omation Studios, where he established a new CG production facility and received film credit on the movie “The Barnyard”. Rossano then served as Chief Operating Officer of IOActive, where he grew the boutique computer security firm into a thriving, vibrant consultancy with clients and partners around