Super Bowl 44 Ads are Going Fast

Buy the Super Bowl 44 ads while it is still available, because slots are selling like hot cake. CBS already sold 95% of its 30-second slots and is cutting deals for the others, this is according to John Bogusz. He is the networks executive vice president of sports sales. There are literally few units left to sell and negotiations are going on right now about the remaining units,” he said. CBS is charging $3 million for the slots, according to Leslie Moonves Chief Executive on December at a financial conference. Advertising Age has anticipated that the network is charging between $2.5 million and $3 million. The clients believe in the value and the reach of TV network and they want their brand to be on the biggest event of the year on network TV,” said Jo Ann Ross CBS head of sales.

CBS executives said the first half has already been sold. It should not be taken for granted that the Super Bowl is a successful way to contact consumers. Last year the volume of the viewers was record high; this was disclosed by the Nielsen Company, with 98.7 million people watching the Pittsburgh Steelers beating the Arizona Cardinals. That was overshadowed in 2008, when 97.5 million football fans viewed the New York Giants’ very shall margin win over the New England Patriots.

What ever anybody says, it is still the biggest TV audience in the world,” John Verret said, Boston University professor of advertising. The airtime price has regularly increased over the years. NBC, the 2009 Super Bowl broadcaster, said the average charge of $3 million for 30-second spots. In 2008 the price was $2.7 million in 2008 and $2.385 million in 2007; this was according to TNS Media Intelligence. The revenue for the ads in 2009 Super Bowl totaled $213 million, TNS said, a considerable increase from $186.3 million in 2008 and $151.5 million two years ago.

Also, the price of airtime devoted to Super Bowl ads has leaped over five years to 45 minutes and 10 seconds in 2009 from 41 minutes and 55 seconds in 2004, said TNS. Who will advertise this year? Anheuser-Busch (BUD) got this years’ most airtime, according to CBS, it has knocked PepsiCo (PEP, Fortune 500) from the top slot and abiding by its status as the only beer brewer for advertising in the Super Bowl. PepsiCo will still advertise its Frito-Lay products, but not the soda; this was said by the broadcaster. Super Bowl 44 Ads are Going Fast and we will see their entire product on game time.

Superbowl and the Economy

One of the most highly anticipated sports events in the world is the Superbowl. Over a billion viewers tune in their television sets, and simply can’t wait to watch the world’s best football athletes battle it out. Considering all the statistics, it’s no wonder that the competition for Superbowl ads is very fierce. It’s quite expensive for a company to get their commercials aired on Superbowl Sunday, but with the number of viewers, it’s worth it.

Recently, the country has gone into an economic slump; the worst we have seen in years. Companies have been laying off thousands of workers, businesses closing down, and people have been adjusting their lifestyles. Hopefully, the last administration’s policies would eventually help and President Obama comes up with something clever.

The recession has affected a lot of things, and sports is not an exception. Companies have been quite hesitant to buy Superbowl ad airtime simply because of the depression.  This is perfectly understandable since Superbowl ad spots are quite expensive, and chances are that we will be seeing less of a diversity of ads. A lot of companies have even opted to buy little airtime so that they can get it cheaper. This will be quite interesting when Superbowl Sunday arrives.