The Saints Rode the Colts
February 12, 2010 by Rich Webb · Leave a Comment

Super Bowl XLIV is finished; all that is left is the mopping up operation and hangovers. You are most probably doing some of it right now. You can either celebrate with the New York Giants on the Wild Card against the undefeated, until Sunday, New England Patriots or you will be cursing out Bill Belichick and Tom Brady for dropping a perfect season and probably beginning a new curse in New England sports.
A composed and classy Drew Brees projected a look of a Champion on Super Bowl Monday after an upset win by the New Orleans Saints against Indianapolis Colts.
Sean Payton, with out using his visor sported a happy and dazed look. He sported a necklace of single strand made of gold beads, and wore a crumpled shirt with blue jeans. He had a cup of coffee in his hand going into the news conference for only a short time holding the Vince Lombardi Trophy.
He said that the trophy was in his bed last night that prompted media laughter. Payton said he rolled over the trophy several times and said there is nothing compared to it.
Payton said, sometime almost midnight after the Saints’ won 31-17, family members of the Lombardi and Joe Lombardi the quarterback coach of the Saints and his father, Vince Jr. posed with the trophy that is named after the Hall of Fame coaching legend.
This is the second Super Bowl victory of Payton, his first is being the head coach. He worked as offensive coordinator in the New York Giants NFC champions last 2000, but they lost 34-7 to the Baltimore Ravens during Super Bowl XXXV.
Payton said that to be part of a team by being a coach and with Drew Brees as part of the players, he is much honored. He does not take opportunities lightly every time. He felt so fortunate, blessed and also humbled by the situation.
Talking about franchise, the New England Patriots has won back-to-back Super Bowls since the start of the new millennium.
Since starting Feb. 28, 1983, the last episode of CBS’ M*A*S*H, that averaged around 106 million viewers as most-watched show in U.S. TV’s. Last Sunday’s, Super Bowl XLIV New Orleans Saints’ victory on CBS set a new record of 106.5 million.
Everything is green and go for this season’s NFL ratings, even the Washington, D.C., blizzard where the Super Bowl pulled a high rating of 56% than in Indianapolis of only 54.2%.
Other factors that affected this seasons rating included the return of Brett Favre, as Minnesota Vikings ratings leaped and the Indianapolis Colts and Saints being undefeated until later part of the season and the NFL’s top-drawing team, Dallas Cowboys won their first playoff victory in 13 seasons.
Super Bowl 2010 Grouping For Prospect
January 28, 2010 by Rich Webb · Leave a Comment
The director of community outreach Catherine Minnis, for the South Florida Super Bowl 2010 Host Committee, has worked with small firms for months on buying chance for the coming month’s 44th Super Bowl. Planning has started early. The first agreements for this year’s game were bestowed in April. The North Texas Super Bowl Host Committee has begun conducting training workshops for small business on 2011 bids. In October the first workshop attracted 1,000 attendees.
Each host committee has its own variation on the acquisition process. Interested firms In South Florida were requested to finalize an application that is made up of four-pages that gives a detail of what type of services they present and look into rough details like their bonding and insurance situation. Businesses have to be certified as a minority company or woman-owned company. The prize for getting into those hoops will be a listing in the Business Resource Guide of the South Florida organizing committee, which is translated to big business for a small company. This year, around 540 companies were accommodated it into the guide.
Florist Sher Tannozzini, the owner of Flowers From The Rainflorist that is based in Fort Lauderdale is one of the bidders for a place in this season’s showdown. Two months before the game, some of the contracts are still being determined. Tannozzini lost out on one subcontracting project that she made a bid on, in supplying floral centerpieces; still, she remains in contention for two more.
The NFL opens a large opportunity for me and even if I don’t succeed in any contracts it was worth it, Sher said. The simple participation in the process of bidding has introduced her to related fields in the businesses, like party planning firms and limousine rental. Those contacts have provided new avenues that are non-NFL business for her flower shop.
Tannozzini stated that she was a little bit shy in thinking that if she joined the program, she would suddenly have a lot of people beating down her door for the Super Bowl contracts. That is not the reality; it is much more aggressive than that. The special events business development manager of the NFL, Tisha Ford says that working with local businesses brings a community atmosphere to the Super Bowl. This event is traveling and each region is different and has its own tone, she says. Getting to know a specific local society will help tap into its awesome resources. This is what the Super Bowl 2010 can help do.
Its Colts vs Saints in Suporbowl 44?

Super Bowl 44 Colts fans looking forward to Super Bowl
Playoff fever is getting ready in Indianapolis. While the Colts do not know yet what team they will face in their initial playoff game, a lot of fans are already looking forward to watching the Super Bowl 44. True blue Colts fans held their initial Indianapolis public meeting with regards to the playoff season at the Circle Center Mall. Autographs from the players and a playoff ticket raffle are the used as a lure. Fans were patiently willing to wait in line, even though everybody knows that the first Colts playoff game is still more than a week away. Fans that were there are also imagining the thrill of a Super Bowl appearance in Miami.
Paula Szczepanek a Colts super fan said Oh no, we do not have to go to Miami. But the Colts are. Surely, it would absolutely be worth the trip, Andrew Burrows said. He will not have to think twice about that.
A trip going to the Super Bowl is too costly for almost all the fans. But there are a lot of prepared Web sites with a lot of houses with pictures just waiting to be occupied by the arriving tourists, fans and the general public. If you’ve got a budget of about $1200 to $10,000 a day Florida homeowners will provide you the keys to their wonderful houses over for the Super Bowl weekend. For Jason Patterson, it will be dream come true, he is an avid Colts fan. He does not want to go to the Super Bowl unless the Colts will be playing there. But we are definitely going to be there, he said. On Craig’s list, fans can look for a package that not only includes a place to stay for the weekend, but also a vehicle driver and a game ticket. The price tag for this package is only $3,000 per person.
But another diehard Colts fan with the name of Nikki Gott might be going to the Super Bowl and not having to spend a single penny. She is hoping to, this is what she said. She is taking part of a contest right now. She is representing Indianapolis as the NFL Fandamonium Director. And all she needs to be is one of the top two vote getters on NFL-Monster, a website sponsor. She is now one of the eight finalists of the said contest and a ticket hopeful of the Super Bowl 44.
Update: Congratulations to the New Orleans Saints and Indianapolis Colts who will now meet in the Superbowl XLIV!
Mogreet Powers Mobile Video Marketing Campaign for NFL PLAYERS during Super Bowl XLIV
January 1, 2010 by Rich Webb · Leave a Comment
and Mobile during NFL Playoffs and the 2010 Super Bowl in Miami
January 26, 2009 LOS ANGELES — Mogreet, Inc., the leader in mobile video marketing, today
announced an innovative collaboration with NFL PLAYERS, designed to create awareness and interest
in the NFLPA and players out of uniform. The campaign centers on delivering a variety of videos to
fans! mobile phones, showcasing NFL athletes as “normal guys with a great job.”
During the campaign, consumers will be prompted to text “NFLPA” to 21534 to get an exclusive video
featuring Brandon Jacobs, A.J. Hawk, Matt Hasselbeck and Darren Sharper in their lives off the field.
Fans who text it will also receive an entry to win a trip to the 2010 NFL PLAYERS Rookie Premiere in
Los Angeles.
Kicking off with an advertising campaign at Miami International Airport, this campaign will also integrate
a rich media online campaign across targeted sports and social media Web sites and mobile phones.
Furthermore, an innovative viral element to the campaign allows participants to encourage friends to
enter the contest via mobile video invitations and, in doing so, receive up to five additional entries into
the contest. After entering the sweepstakes, all participants have the option to also enter their address
to receive a special collectible gift from the NFLPA.
“Mogreet!s technology allows us to take advantage of today!s mobile phones to more efficiently connect
with fans by using high quality video,” said Keith Gordon, Acting President of NFL PLAYERS. “The
medium allows us to more effectively connect with consumers in real time while maximizing each
impression. We view this as a win-win; players get in front of fans while fans get a video, entry into a
sweepstakes and a free gift.”
Using Mogreet’s proprietary mobile video message platform, NFL PLAYERS can reach more than 200
million fans’ phones—smartphones and non-smartphones alike—across all carriers. In most instances,
the video is delivered to the mobile phone via MMS, meaning that fans with “regular” phones without
Internet plans are able to receive the video just as smartphone consumers are.
“NFL PLAYERS did a terrific job not only in coming up with compelling video content but also
integrating the text-to-shortcode into its annual brand campaign,” said James Citron, CEO of Mogreet.
“This ground-breaking campaign is consistent with what NFL PLAYERS does every day, which is
creating a tremendous amount of positive awareness for its players, while giving the organization the
opportunity to create a mobile database which can be leveraged in the future.”
For additional information, please visit www.mogreet.com. You can experience the campaign by texting “NFLPA” to 21534.
About Mogreet, Inc.
Mogreet is the world’s first mobile video marketing platform, enabling marketers to combine the expressiveness of video with the ubiquity of text messaging to create the most effective way to communicate to over 200-million mobile phones across all major carriers in the United States. Founded in 2006, the company has raised $7 million USD in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Mogreet is headquartered in Venice, California.
About NFL PLAYERS:
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS “takes the helmets off” the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company!s official Web site is part of the part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.
Mogreet Company Background
“Mogreet has created the leading video-based, mobile marketing company”
Company Overview: Founded in 2006, Mogreet has built the world!s first mobile video marketing platform that
combines the expressiveness of video with the ubiquity of text messaging. While the mobile marketing industry
has grown significantly in the past few years in the U.S., it has yet to receive the significant share of marketing budgets because the medium historically has not offered advertisers the capability to deliver rich media, video content and interactive experiences to a large audience, as marketers have come to expect from television and the Internet. Mogreet was founded to solve this challenge and today, delivers high-quality, engaging mobile marketing solutions to 200 million consumers nationwide.
Market Overview: Mogreet operates at the intersection of the media/advertising industry and the $12B mobile
messaging business. United States consumers have integrated mobile messaging into their lifestyles with nearly four billion messages sent per day, and an installed base of over 200 million subscribers can receive a Mogreet video message on their mobile device.1
Distribution Network and Reach: Mogreet has built the first and only interoperable mobile video marketing
platform enabling marketers and consumers to deliver Mogreet video messages through all major wireless
networks, including AT&T, Verizon, Sprint, Alltel and T-Mobile. This distribution network spans 2,300+ unique
mobile devices and in excess of 200 million consumers. Platform Services & Features: Companies use the Mogreet marketing platform to build mobile databases of their customers, add interactivity and extend the reach of their existing media campaigns (i.e. print, direct mail, out-of-home, online, etc.), and to increase sales and consumer engagement. Mogreet!s customers typically generate ROI within the first 1-2 months of a campaign and experience 5-10 times the open rates and clickthrough percentages versus their top performing email marketing efforts. Mogreet!s clients include leading brands in hospitality, entertainment, retail, apparel and pharmaceuticals. Management & Advisors: Mogreet is led by James Citron, CEO, who previously built and launched a multimillion
dollar, mobile phone personalization business distributed in over 25 countries. The management team
consists of seasoned media and technology executives and entrepreneurs who have raised in excess of $100mm in venture capital throughout their careers and have led their businesses to multiple successful exits. The company!s advisory board is led by industry luminaries, including the former head of mobile messaging at Verizon Wireless, Mobile Marketing Association (MMA) Chairman of Best Practices Committee and the Chief Technology Officer and Co-Founder of MySpace. Financing / Institutional Investors: Mogreet has raised over $7 million in venture capital from leading technology and media-focused venture capital firms, including Draper Fisher Jurvetson (Frontier Fund), Ascend Ventures and Black Diamond Ventures. For additional company information and examples of how our mobile video marketing platform works visit
www.mogreet.com, or text “Mogreet” to 21534.
EXECUTIVE BIOS
James Citron, CEO and Co-Founder
James Citron is CEO and Co-Founder of Mogreet, the world!s first mobile video marketing platform. The digital entrepreneur has more than a decade of experience in the mobile industry with a proven track record for introducing successful, cutting edge technology into the global marketplace. Prior to Mogreet, Citron built a multi-million dollar mobile phone personalization business, which he launched globally with Motorola in over 25 countries. Earlier in his career, Citron worked as an investment banker at Deutsche Bank Securities where he advised telecommunications companies on mergers and acquisition strategies. While attending Princeton University, he created and financed his first company, Varsity Planet, one of the first social networks focused on the college market. Over the years, Citron has been profiled and interviewed on the topics of mobile technology and youth trends in high profile media outlets including CNBC, Fox Television, New York Times, and The Wall Street Journal. Citron graduated from Princeton University with B.A. in Political Science, and currently is based in Los Angeles, CA.
Norman Schifman, CFO and Co-Founder
Norman Schifman is the CFO and Co-Founder of Mogreet, the world!s first mobile video marketing platform. Schifman has over 20 years of successful operational experience as a serial entrepreneur managing businesses in the technology, media,and distribution industries. Schifman has led the charge as CEO, founder and served on the Board of Directors for multiple companies throughout California. Within the media and technology industry, Schifman was a co-founder of Enigma Digital, a highly successful Internet music startup which was sold to Clear Channel and Cinebase Software, a digital media management company, which was sold to Kodak. Schifman most recently sat on the board of Channel M, one of the world!s largest nontraditional media companies, during which time the company expanding its network to over 25,000 retail locations and successfully completed multiple venture financings. Schifman is a graduate of the University of Southern California with a degree in accounting and currently resides in Los Angeles, CA.
Jay Goss, Senior Vice President of Sales and Marketing
Jay Goss is currently the Senior Vice President of Sales and Marketing of Mogreet, the world!s first mobile video marketing platform. Goss has over twenty years in marketing, with a specific focus on digital technology and innovation. As COO for Numedeon, Goss was responsible for introducing Whyville, a leading edu-tainment virtual world for tweens and teens to Madison Avenue. Among the brands that became deeply involved in Whyville were Toyota, Disney, Scholastic, Fox Walden Media, Virgin Records and States of Alaska and Texas. Earlier in his career, Goss worked inside large, Fortune 500 and Global 2000 organizations, including Disney, Reed Elsevier and UCLA to launch new businesses. Goss has spoken at numerous new media marketing events including KidsScreen and YMME, and has contributed to articles in the New York Times, USA Today, MSNBC, Wall Street Journal and Advertising Age. Goss graduated from The University of California, Los Angeles with a B.A. in Economics and Business, and an MBA from the University of Southern California, Marshall School of Business. He currently resides in Los Angeles, CA.
Anthony Rossano, CTO
Anthony Rossano is currently CTO of Mogreet, the world’s first mobile video marketing platform, where he directs all backend, web, social network, widget and messaging system software and development, manages all digital and network operations, and researches new and innovative SMS, WAP, MMS, browser and handset app based content technologies. A life-long technology entrepreneur, Rossano founded his first company in 1988, Pacific Computer Consulting (PCC), a pioneering multimedia and animation factory at the forefront of the CDROM, DVD and Internet revolution. He later joined Paramount Studios and Director Steve Oedekerk as a Technical Director at Omation Studios, where he established a new CG production facility and received film credit on the movie “The Barnyard”. Rossano then served as Chief Operating Officer of IOActive, where he grew the boutique computer security firm into a thriving, vibrant consultancy with clients and partners around

