Super Bowl 2010 Grouping For Prospect
January 28, 2010 by Rich Webb
The director of community outreach Catherine Minnis, for the South Florida Super Bowl 2010 Host Committee, has worked with small firms for months on buying chance for the coming month’s 44th Super Bowl. Planning has started early. The first agreements for this year’s game were bestowed in April. The North Texas Super Bowl Host Committee has begun conducting training workshops for small business on 2011 bids. In October the first workshop attracted 1,000 attendees.
Each host committee has its own variation on the acquisition process. Interested firms In South Florida were requested to finalize an application that is made up of four-pages that gives a detail of what type of services they present and look into rough details like their bonding and insurance situation. Businesses have to be certified as a minority company or woman-owned company. The prize for getting into those hoops will be a listing in the Business Resource Guide of the South Florida organizing committee, which is translated to big business for a small company. This year, around 540 companies were accommodated it into the guide.
Florist Sher Tannozzini, the owner of Flowers From The Rainflorist that is based in Fort Lauderdale is one of the bidders for a place in this season’s showdown. Two months before the game, some of the contracts are still being determined. Tannozzini lost out on one subcontracting project that she made a bid on, in supplying floral centerpieces; still, she remains in contention for two more.
The NFL opens a large opportunity for me and even if I don’t succeed in any contracts it was worth it, Sher said. The simple participation in the process of bidding has introduced her to related fields in the businesses, like party planning firms and limousine rental. Those contacts have provided new avenues that are non-NFL business for her flower shop.
Tannozzini stated that she was a little bit shy in thinking that if she joined the program, she would suddenly have a lot of people beating down her door for the Super Bowl contracts. That is not the reality; it is much more aggressive than that. The special events business development manager of the NFL, Tisha Ford says that working with local businesses brings a community atmosphere to the Super Bowl. This event is traveling and each region is different and has its own tone, she says. Getting to know a specific local society will help tap into its awesome resources. This is what the Super Bowl 2010 can help do.



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